Tools & Apps for Businesses, Universities & Political entities

We build software for Businesses to Engage their Customers, for Universities to Manage their Journals & Conferences, and for Political Parties to Mobilize their Voters.



Our Products
Coupon Manager
Customer Loyalty, Redemption & Insights Toolkit
Create, Configure, Distribute and Track your mobile coupons. Activity-based Loyalty Points Redemption Dashboard & Rewards Recommendation Engine. Attract new customers and Make your existing customers more loyal to your brand. More the loyalty, More the sales.
Read more on How Affinity360 Loyalty Toolkit helps Businesses win over Customers

Conference & Abstract Management
Authors register & submit abstracts online. Reviewer Management to assign, review, reject & recommend submitted abstracts. Customizable forms for Delegate registration & payments, Creating multiple user types with specific access controls, Generating Abstract Books & Exporting Data in CSV.
Explore Dryfta and choose between a Cloud plan or an Enterprise license

Conference & Abstract Management
College Information Broadcast App for Smartphones
College students are fast adapting smartphones for their academic usage. Connect with your students and prospects. Show them that you care. Presenting Universitas360, the smartphone app for managing college information and interacting with your college students.
Read more about Universitas360 smartphone app for colleges

Political Analysis, Interaction & Knowledge Tool for Smartphones
Reach to your voters using the power of smartphone and social media. The app covers all aspects of an Election including Real-Time Opinion Polls, Candidates' Extended Profiles with Live updates, Individual Ratings and Endorsements for candidates from their prospective voters.
Read more about Political Mobility App

Mobile Coupon App


Our Delighted Customers

Southampton University
Tribune Media Publishing
Imperial College London


News, Case Studies & Resources



Five Ways Retailers can Benefit from Customer Insights

Customer insights till now has either been examined through analytics or statistics. Analytics is roughly, the results of aggregating and summarizing disparate data into figures that you can use to make better decisions about your business. Whereas statistics is all about identifying trends over a period of time and compiling them. At the end of such customer data, one is left a question, “So, what do I do now?
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The Fault in Dunkin’ Donuts’ Loyalty Program & How they can fix it

You are a major brand with a firm customer base with revenue tipping your bank vaults. What could possibly go wrong? Taking things for granted isn’t just a death wish for relationships, it works the same way with customers as well. Consider this, a Loyal Customer went to a Dunkin’ Donuts store, bought some donuts and asked about the reward points system that the store followed.
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EATB is using Conference & Abstract Management System

European Association of Tissue Banks (EATB) is hosting its Conference & Abstracts submissions online using a customized version of Conference & Abstract Management System.
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Southampton Univ is using Conference & Abstract Management System

A faculty from Southampton University has contacted us about using Conference & Abstract Management System for hosting the UK Turbulence Consortium workshop 2014. The UK Turbulence Consortium first came into being in 1995 under the leadership of Professor Neil Sandham, University of Southampton.
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Featured Industry Events



Loyalty Expo 2014

March 17-19, 2014
Orlando, FL USA

Engagement Expo 2014

November 10-12, 2014
Dallas, TX USA

Loyalty Expo Europe 2015

April 2015
Venue undecided