The Affinity platform is a cloud based toolkit to engage customers, improve loyalty and increase sales.




  • Create
  • Engage
  • Redeem
  • Measure
Create Coupons logo

Create Coupons & Passes with utmost creativity

Create aesthetically beautiful Coupons, Deals, and Digital Passes for Apple Passbook. Implement Fraud Check measures. Use Loyalty Points to unlock Coupons & Deals. Generate revenue through deals' purchases.



Attract new customers with Coupons & Offers, Apple Passbook & Nearby Deals. Enhance Loyalty among existing customers by offering Targeted Rewards based on Personalized Recommendations using Realtime Customer Insights.



Rewards Recommendation

Intuitive Loyalty Dashboard

  • Create Targeted Coupons, Deals & Points for Activities from the unified dashboard.
  • Distribute Offers to customer groups through multiple channels viz. Website, Email, Mobile apps and Social networks.
  • Access customer Insights & Manage points, activities, customers and redemption.

Rewards Recommendation

Rewards Recommendation

  • Deliver targeted products & offers using the Rewards Recommendation Engine.
  • Recommends offers and products based on social & transactional data analysis & browsing behavior of your customers.
  • Predicts Future Purchases of your customers using the various data points.

Mobile Engagement

Mobile Engagement

  • Send coupons, offers and digital loyalty cards to iPhone users' Passbook app.
  • Mobile Dashboard for users to manage their previous and current purchases using the app itself.
  • Geo-targeted, Nearby deals. Automated offer notifications when customer is nearby.


Affinity is a cloud based Customer Loyalty, Rewards Recommendation & Insights toolkit for SMEs to attract new customers while keeping existing customers loyal with targeted incentives.




Digital Loyalty Cards

Customer signs up with his basic details, and on successful completion, a Loyalty Card is provided. A digital copy of the Loyalty Card is sent to the customer via SMS/Email so he can save it to his Loyalty app and/or Apple Passbook.

Gamified Loyalty Program

Customers earn Loyalty Points for activities viz. Browsing products, Making a Transaction, Referring a friend, Liking company's Facebook posts, Twitter mentions, Subscribing Newsletter, Checking in on Foursquare and much more.

Customer Dashboard & Goals

Dashboard for customers to Manage their loyalty points for various activities, Browse redeemable products and Redeem them with loyalty points, and View deals purchases. Complete goals to achieve a certain Loyalty points threshold.

Create Passbook Coupons

iPhone has an app called Passbook to store all the coupons, offers, and loyalty cards. Using Affinity, you can Create & Send Passbook-enabled coupons, offers and tickets to customers with iPhones, so they can save them in their Passbook app.

Loyalty Points Redemption

Customers can Redeem points & View goals from their web and mobile dashboard. For redeeming Loyalty points, stores can offer multiple Redemption choices to customers viz. Discount Vouchers, Physical Products & Gift Certificates.

Create Coupons and Offers

Create coupons with utmost creative freedom. Add your logo to the coupons, Set scarcity limit, Make it available to public or only to users who signup, add customer name on the coupon, unique ID on each coupon to prevent fraud.

Know Thy Customer

Collect intelligent insights about your customers. Create customer groups according to customers' history of purchases, demographics, transaction sizes etc for more targeted campaigns. Measure the Loyalty Program's effectiveness.

Merchant Dashboard

Make your loyalty program more lucrative by allowing merchants to add their offerings. A Dashboard for merchants to add their offerings in your Rewards Program and measure their effectiveness using available insights.

Pay as customer Redeems

To use Affinity platform, you do not have to pay a hefty license fee. We only charge you when a customer redeems his/her points. So, effectively, you pay us only when customers frequent your stores for points redemption, and purchases.

  • Realtime Customer Feedback & Instant Response Management
  • Branded Loyalty apps for iOS and Android with Geo-targeting
  • Custom Integrations with POS, Insights Tools and CRMs
  • Extensive Staff Training
  • Dedicated On-Site Support
  • Secure, Hack-proof Cloud

Customer Sign Up & Digital Loyalty Cards

Plastics are passé. Get your customers the Digital Loyalty Cards.

Customer Registration API

Customizable customer signup form for Loyalty Programs website and Smartphone apps. Option to register using Facebook / LinkedIn.

Apple Passbook Integration

Along with plastic Loyalty card, a digital Loyalty Card is emailed to customer so he can save it to his iPhone Passbook and Google Wallet.

Load Coupons and Loyalty Points

Customers can log in to the loyalty program dashboard and load coupons and loyalty points to the Digital Loyalty Card.

Web & Mobile Dashboard for customers

Never lose your customers to competition. Engage them wherever they are.

Manage loyalty points, purchases and coupons

Customers can login to the web-based loyalty program dashboard and loyalty smartphone apps to redeem their points, purchase deals and save coupons for later usage.

Mobile Actions

Reward customers for Purchases, Mobile check-ins, Instagram uploads, and Social sharing. Gain consumer insights for more targeted rewards and campaigns.

Geo-targeting & Push Notifications

Increase in-store traffic. Leverage Location based marketing with Geo-fencing, Geo-targeting, SMS and Push notifications.

Activity based Rewards & Marketing Tools

Reward customers for actively sharing and referring your products.

Choose activities and rewards

From the dashboard, select activities which allow customers to receive specific reward for each activity viz. Points, Coupons, Discounts & Offers.

Seamless integration with your PoS & Online Store

APIs to seamlessly integrate your online store and PoS with our loyalty program for web and mobile.

Distribute rewards through multiple channels

For maximum visibility, use our marketing tools to distribute rewards through multiple channels including your Website, Facebook fan pages, Automated Newsletters, Email Campaigns, Android & iPhone Loyalty apps.

Customer Insights from the word Go

Based on captured data from multiple channels, we bring you the complete customer insights.

All customer information in one place

Access your customer's data ranging from purchases to his recent updates on social profiles, interests & demographic, and relevant product offerings, all in a single interface.

Predict Future Purchases

Predict your customers' future purchases based on data collected from users' activity on various channel including their social profiles and their past purchases.

Group your Customers for Easy Targeting

Group your customers by custom filters viz. Demographic, Interests, Purchase & Redemption frequency, Spending. Target customer groups with customized campaigns and offers.

Rewards Recommendation Engine

Intuitive Dashboard to Track & Analyze your customers' choices

Connect to consumers' data, analyze preferences and behaviors to deliver relevant experiences including rewards and product offerings.

Understand Engagement and Purchase Triggers

Bridge the gap between engagement and commerce by connecting behavioral and transactional data.

Put All Your Customer Data to Work

Integrate third party data sources and internal databases. Simplify data collection with existing plug-ins or use our APIs to pass member data to your solution of choice.

Businesses using Affinity

Tribune Publishing

Great Deals in my City

Prends Un Risque

Case Studies & Resources

The Fault in Dunkin’ Donuts’ Loyalty Program & How they can fix it

You are a major brand with a firm customer base with revenue tipping your bank vaults. What could possibly go wrong? Taking things for granted isn’t just a death wish for relationships, it works the same way with customers as well. Consider this, Mister Loyal Customer went to a Dunkin’ Donuts store, bought some donuts and asked about the reward points system that the store followed. He was told that for every donut he bought, 12 points will be awarded to him which he could redeem later. He went home thinking an SMS would follow, it didn’t.

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Canadian Tire company Enhances its Loyalty Program

Canadian Tire’s loyalty program is going digital this October, and will complement paper Canadian Tire ‘Money’, which will remain in circulation. Shawn Stewart, Associate Vice-President, Loyalty, Canadian Tire explains the factors that prompted the expansion of the program. Loyalty programs are something Canadians are passionate about, so as we push to market with the My Canadian Tire ‘Money’ program, we are firmly positioned to communicate the power of choice the program delivers to customers, as well as the many added benefits and rewards that can be obtained by enrolling.

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Five Ways Retailers can Benefit from Customer Insights

Customer insights till now has either been examined through analytics or statistics. Analytics is roughly, the results of aggregating and summarizing disparate data into figures that you can use to make better decisions about your business. Whereas statistics is all about identifying trends over a period of time and compiling them. At the end of such customer data, one is left a question, “So, what do I do now?”

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For a successful customer loyalty program, here’s what you need:

A well designed and run loyalty program can do a lot of magic to drive sales northward. But it is just one aspect of a comprehensive marketing strategy. Having said that, if a loyalty program is used to full effect, it should be the central pillar of that strategy. The theory of customer loyalty is quite simple: a business that retains its customers for longer usually makes more money from them at lower cost than one that is constantly paying to acquire new customers. The basic principles are simple, too: know your customers, and only reward them for behaving in the way that you want.

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